Pyro Industries API-1394PCI Manual do Utilizador Página 103

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CHAPTER 3: BASIC EDITING
How to Make Editing Fun
Everywhere you go, from post house to corporations, homes, and small businesses, you
will see people in front of editing systems. They are grimacing, focusing, gnashing their
teeth, pulling their hair. They say they will someday blow up their computers, burn
their software, shave their cats. How is it that so many people are so unhappy about a
remarkable invention that was intended to make life simpler?
In Chapter 1, I mentioned that editing is fun. If it’s so much fun, why do people
maintain a face of death while doing it? Not everyone does this, of course, but I can
always tell when an editor needs help.
The reason for so much misery and despair is that many editors don’t take the time
to learn the interface. And learning the interface is the key to editing, especially Avid editing.
Let me give you an example. If you need a new shirt, there are two ways to get
it. The first is to go to a department store and buy one. The second is to buy a loom
and make one. One is much easier than the other, but both are ways of getting a shirt.
The problem with most editors, both professional and amateur, is that they have
not figured out the best and most efficient ways of doing things with their editing sys-
tems. They don’t take the time to sit down and learn what the system can actually do.
As a result, they have only a few methods of doing everything that needs to be done
when editing. Something that could take two mouse clicks becomes eight mouse clicks
and a pull-down menu.
In addition to using the wrong methods, many editors have not gained enough
experience to know what to use and when to use it. It’s human nature to find a method
and stick with it (see Figure 3.1). It’s easier to use old ways than to have to learn some-
thing new. But when we act this way, we don’t progress. Editing becomes difficult. We
become one of the teeth gnashers, struggling to do something that requires only a few
morsels of education.
One of my favorite tricks when consulting is to tell an editor about a solution to
a problem. Usually their eyes glaze over, they begin to quiver, and then the famous words
come: “And … how … would … you … do … that?” What is even more amazing is
what they don’t know. (Those of you who have worked for me, don’t worry—no names
mentioned here.)
When I was consulting with Avid, a member of my consulting team had no idea
about J-K-L navigation. “That’s cool!” she said. Not so cool. Actually rudimentary.
There is no excuse not to know this interface.
Reading this chapter is not easy; it requires your full attention. Please do not “skim”
it. If you get tired of reading, put the book down, step away, and pick it up when you’re
ready to focus again. I know, I’ve made a living off of consulting with editors, but I would
rather focus on workflow rather than inexcusable lapses in education. It’s time to expand
your horizons. The time it takes to read this simple little chapter will save you many hun-
dreds of hours of frustration. Turn down the stereo, send the cat to bed, and focus. Ready?
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